You will see that most of the corporate businesses, brands, and various companies are working smoothly just because their customers and audience know them with their logos. And you know their worth is in millions and billions of dollars just because of these logos. So, do you have curiosity about what is the average cost of these logos that are attracting billions of dollars to their companies? Obviously, these are the most expensive logos in the world.
After all, these expensive logos are representing their brands, companies, and businesses in front of their audience all over the world. That’s the reason why our professional designers and editors always recommend you to create an extraordinary logo that will change the entire game of your business, too. And don’t worry. Your logo will not be that costly as compared to the most expensive logos in the world. It depends on your budget and requirements.
In this guide, we have decided to share the list of top 15 costly logos that have been created in the graphic design industry. So…let’s follow the footsteps of this article to know what are those expensive beasts that have their place in the minds of their targeted audience. It’s time to get some inspiration from them.
What Makes a Logo Expensive?
An expensive logo means you are paying for a top-tier designer or agency. These professionals bring their extensive experience, strategic thinking, and a deep understanding of branding. More importantly, they invest time in thorough research for that logo. They ensure the logo 100% reflects the values, target audience, and long-term goals of that company.
Besides the logo design itself, costly or expensive logos involve a complex process. This includes multiple concepts, revisions, and ensuring versatility across all platforms. So, you are also paying for the intellectual property rights and the assurance of a timeless design. As a result, it will serve as a valuable asset for that brand or company for years to come.
Often, a true worth of logo is not in its exceptional or extraordinary design, but in what it silently signifies. Here, we are talking about the big presence and financial power of the company it represents. This is an amazing factor that is precisely deciding certain simple designs to become some of the world’s most valuable and expensive logos.
What is the Most Expensive Logos In The World?
Let’s get into the top contenders for the priciest logos in the world in 2025.
1. Symantec Brand & Acquisition
Price: $1,280,000,000
You know, it seems wild to spend over a billion dollars on a logo. But for Symantec Endpoint Protection, it made perfect sense. In 2010, they shelled out 1.28 billion dollars to buy the VeriSign tick mark logo. Seriously, that little check mark was worth a fortune.
Then, Symantec seamlessly folded that VeriSign check mark right into their own logo. Actually, the whole point was to instantly convey trust, reputation, and authenticity. No doubt, it was a smart move from Symantec. This logo connects their brand to an already established symbol of online security.
2. Accenture Logo Design
Price: $100,000,000
Let’s meet another incredibly expensive logo. We are talking about the Accenture logo design. This logo features its name in lowercase letters. Then, it is joined by the tagline “High performance. Delivered.”
You will also spot a distinct greater-than (>) sign right over the letter “t” in Accenture. Back in 2017, the logo got a subtle makeover. This refreshing logo introduced the Rotis Sans Serif Extra Bold 75 font. Hmm…it simply refined the overall look while keeping all the important elements and stuff.
3. British Petroleum Logo & Marketing
Price: $210,000,000
The BP logo (known as the Helios) is that distinctive green and yellow flower. It is recognized all over the world. This design clearly shows BP’s dedication to environmental protection and fighting global warming.
So, a huge global challenge is reflected in one of the world’s most expensive logos. Interestingly, helios is also the Greek god of the sun, by the way. Plus, the flower shape looks like a crown. It adds ideas of energy, nature, and bright radiance. These things make the logo a perfect fit for a global energy company like BP.
4. NeXT
Price: $100,000
Paul Rand, a giant in graphic design, created the NeXT logo. This company was Steve Jobs’ passion. So, he invested $100,000 into its logo. The main aim of Paul was to design a brilliant logo that perfectly captured and showed the unique identity of NeXT brand.
So, he did what he could possibly do. He even put together a detailed, 100-page manual. Yes, you will not believe but he explains his entire design process for NeXT in those pages. This manual went into great detail. It includes his decision to stylize the company’s name from “Next” to “NeXT.”
5. Posten Norge (Rebrand)
Price: $55,000,000
Posten Norge is Norway’s postal service. It started in 1647. Now, it has grown into a major mail and logistics company. By doing this, its logo is worth over $55,000,000. That is a lot of money.
The current Posten Norge logo came in a 2008 rebrand. It features a grey and red sphere. Plus, the name “posten” is in red. It is all in lowercase. This fresh, modern look shows how Posten Norge has evolved into a top postal and logistics provider.
6. CitiBank Logo
Price: $1,500,000
CitiBank, part of Citigroup, has a huge global footprint. It has thousands of branches across many countries. Just think about the value!
Their logo cost $1.5 million. It is a key part of their brand. Paula Scher, a famous designer from Pentagram, created the current CitiBank logo back in 1998.
Furthermore, the logo features the word “citi” in blue, with a distinctive red arc above it. Interestingly, Scher has also designed expensive logos for other big names, like the Museum of Modern Art, Microsoft, and Bloomberg.
7. ANZ Banking Group Logo
Price: $15,000,000
The Australian and New Zealand Banking Group, or ANZ, got its current logo after two banks merged. This is one of the best logos that feature the shortened name “ANZ” and a blooming flower in classic blue.
Interestingly, that blue colour has been part of ANZ’s brand since the 1950s. It stands for stability and trust. ANZ says the beautiful logo also has a lotus symbol. This represents their company’s regional connection.
Moreover, the symbol has two leaves and one flower. These three parts are recognized in Australia, New Zealand, and the Asia Pacific region. Hence, M&C Saatchi did a great job designing this unique and costly logo.
8. BBC Logo (Redesign)
Price: $1,800,000
The BBC’s famous logo is instantly recognizable worldwide. It simply shows three white letters on a black background. The corporation first introduced a logo in 1958, but the design we see today has been around since 1997.
This simple yet unique design has become completely tied to the BBC’s strong reputation. In addition to that, anyone who speaks English easily knows this trusted broadcasting organization just from those three letters: BBC. It shows the power of a simple and impactful logo.
9. Pepsi Logo Redesign
Price: $1,000,000
Pepsi has been battling Coca-Cola since 1893. It is always sticking with its red and blue colors. Today, Pepsi is a huge global brand, known everywhere for those iconic colors and its logo.
Originally, it was all red, but in 1950, blue was added. This change was a nod to American patriotism. This is because it uses the red, white, and blue of the US flag, especially after World War II.
The updated logo kicked off a new era for the brand. Plus, that round shape? It actually suggests a bottle cap. The story of Pepsi’s most expensive logo is definitely pretty interesting.
10. London 2012 Olympics Logo
Price: $625,000
Here is another one of the world’s most expensive logos: the London 2012 Olympics Logo. This logo faced some public criticism because of its complex design. However, these types of logos are quite easy to recognize.
Wolff Olins designed the 2012 London Olympics logo in 2007. This graphic design company created a stylized square that incorporated the year “2012” and the Olympic rings. You can see the word “London” in a bold and angular font on the upper part of the design.
11. City of Belfast
Price: $280,000
Belfast is the capital of Northern Ireland. It also has a really expensive logo. The logo is shaped like a heart.
It shows inclusion, vibrancy, plus a warm welcome to Belfast. This special logo represents Belfast’s identity. That is why it is among the world’s most expensive logos.
12. City of Melbourne Logo Design
Price: $148,000
Here is another famous and costly city logo, this time for Melbourne. This design 100% shows Melbournes lively feel, corporate strength, and cool vibe.
Plus, Landor Associates’ Sydney office created it in 2009. You can see it is a valuable logo. That is why the city of Melbourne spent $148,000 on it.
13. Sydney Opera House
Price: $211,000
The Sydney Opera House is a very famous performing arts building. More specifically, it has a special roof that looks like a sail. This building shows luxury and sophistication.
Not only that, it cost over $100 million to build back in the 1970s. Its logo is also iconic just like the building. It came with a big price of $211,000. That is why this great logo got a spot in “Guinness World Records.”
14. Enron
Price: $33.9 million
Enron paid Paul Rand $33.9 million for its logo back in 1990. The Enron logo has a simple, elegant, and stylish slanted “E” icon. We must admit that it’s one of the decent logos.
Later on, the logo became linked with corporate greed and excess. Sadly, the emblem’s sleek design hid the company’s unethical actions. So, this stuff led to its end.
15. Hertz
Price: $1.5 million
Hertz is a well known car rental company. They hired Lippincott to update their logo in 2013. The new branding brought in a fresh logo.
It features a slanted “H” in yellow and black. This design replaced their old wordmark, which was inside an oval shape.
Final Words
So…we have seen some incredibly expensive and iconic logos here. These top 15 most expensive logos in the world are costing thousands and even millions of dollars. It shows how much brands, companies, and businesses value their visual identity. A strong logo helps companies be taken seriously. In simple words, it always contributes to their success. Plus, it builds brand recognition and reflects their financial strength.
However, a high price of a logo design does not guarantee greatness. Remember the Nike Swoosh? It only cost $35. Still, it is one of the most recognizable and valuable logos globally. So, good design is essential but it does not have to break the bank.
